In Chapter 15 of 19 in his 2012 Capture Your Flag interview, social media ad agency CEO Mike Germano notes how he avoids processes and schedules as best he can, preferring the freedom and flexibility an ad hoc approach provides. He notes how his increasing responsibilities have made him embrace things he previously resisted, and how an executive assistant has helped him manage the transition.Germano is co-founder and CEO of DUMBO, Brooklyn based social media advertising agency Carrot Creative.
Erik Michielsen: What is your comfort zone and what do you do to break free of living in it? Mike Germano: I'm actually allergic to processes and schedules... I really don't like them. I just -- I'm like claustrophobic with the way things are -- I guess people -- that people like when things are organized. If you ever look at my desk in my office, it's just piled high with crap. But I visually like, know where everything is. And I don't wanna like put it in drawers. I don't wanna organize it. I really like to have a fluid schedule as much as possible. Unfortunately, I've been having to get a lot more organized as, you know, meetings every hour and stuff like that, so having, you know, I'm very lucky I have an executive assistant who is in charge of organizing the schedule stuff and knows when I'm about to like freak out that things are too organized. So, I think my comfort zone is trying to get more organized and I don't like it. And I don't wanna do it. And I'll fight kicking and screaming, so -- I'm not good at it. And I don't care. But everything else that's challenging and crazy, I really enjoy so, it's kind of reverse.