The Dark Side of Online Video Advertising
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While most of the online video ecosystem is fine, "there is a dark side," where some companies artificially increase view rates, while others place inventory in unwanted locations, says Toby Gabriner, President of Adap.tv. 000aGabriner says that these problems parallel some of the earlier issues with display advertising. He expects it will be worked out. 000aA recent article by Mike Shields in Digiday, titled the "Wild West of Video Ads," reported on the underbelly of online video advertising.