The company says select restaurants will begin removal this month and all kids meal options will be phased out nationally by January 2014.
(Image source: Flickr / SamuraiGhost ) BY JASMINE BAILEY Taco Bell has announced it will say adios to the kids’ menu. But will anybody actually miss it? Probably not — in a statement the company says one of the reasons for ditching the minis is because the meals had an “insignificant impact on system sales” — according to NBC , less than one percent. (Via Taco Bell ) Also in that statement the company’s chief executive said: “As we continue our journey of being a better, more relevant Taco Bell, kid’s meals and toys simply no longer make sense for us to put resources behind … What does make sense is concentrating on expanding choices that meet and exceed the diverse needs of consumers of all ages.” (Via Taco Bell ) “The fast food company is the first national chain to eliminate kids meals altogether from their menus ... It’s because they are trying to get the food police, the fat police off their backs but there are 1.2 billion kiddy meals sold every year in this county.” (Via Fox Business ) For years, health advocates have been trying to get fast-food restaurants to drop kids’ meal toys aimed at hooking them in and to instead come up with healthier options. (Via McDonalds / Sonic ) Taco Bell now says it will focus on “more balanced menu items.” Like the popular Doritos Locos Tacos and the Cantina Bell. Something a restaurant industry analyst says is no surprise. “Kids are different today than they were a decade ago. They want to grow up fast and don’t want to be thought of as kids. Moms are also more concerned with the foods that their kids are eating.” (Via NPD Group ) But if you’re saying no bueno to the restaurant’s decision — all the same menu items will still be available a la carte — no mini stuffed chihuahua included. (Via Take Part ) Taco Bell ’s kids’ menu has already been removed from its website. The company says select restaurants will begin removal this month and all kids meal options will be phased out nationally by January 2014.