Royal Baby a Retail Giant
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Booties!... Bibs!... Bugaboos!... Britain is looking to make a mint off the -- or even the behind -- of the royal baby. Kate Middleton's baby has set the retail world abuzz, as shops in Britain stock up on souvenir items marking the arrival of the child who'll be third in line for the throne. London shop for toddlers Jojo Maman Bebe even unveiled a cutsie couture line for little ones.

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Booties!... Bibs!... Bugaboos!... Britain is looking to make a mint off the -- or even the behind -- of the royal baby. Kate Middleton's baby has set the retail world abuzz, as shops in Britain stock up on souvenir items marking the arrival of the child who'll be third in line for the throne. London shop for toddlers Jojo Maman Bebe even unveiled a cutsie couture line for little ones. SOUNDBITE: LAURA TENISON, FOUNDER, JOJO MAMAN BEBE (ENGLISH) SAYING: "Since we've launched our mini collection, our very subtle royal collection, we've had huge response. In fact a couple of the line has sold out this first weekend that we've put them in our stores." But it doesn't stop there -- from decorative dishes to the Union Jack, Britain's ga-ga with renewed patriotic pride, popping a collective cork in celebration. And according to the Centre for Retail Research, the coin they're spending ain't kid stuff: An estimated 101 million dollars on alcohol…. 131 million dollars on food and festivities…. Eighty four million dollars on china and collectibles…. All in all, a whopping 367 million dollars could be raked in by retailers -- which, by the way, may be just the beginning. Once Kate starts shopping in earnest for the tot, mums around the world may mimic her every move. SOUNDBITE: PROFESSOR JOSHUA BAMFIELD, DIRECTOR, THE CENTRE FOR RETAIL RESEARCH (ENGLISH) SAYING: "People's buying patterns are going to try and mimic the buying patterns of the--of Kate and William." SOUNDBITE: ROBIN BENNETT, DUE IN DECEMBER (ENGLISH) SAYING: "I definitely start looking at what she's buying. It must be good if she's buying it." And that, as they say, is money in the bank.