Richard Glosser on Building Audiences Beyond Destination Sites
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Earlier this year, Conde Nast launched individual sites for its magazines, expanding beyond what had been a handful of topic-centric portals. This was the essential transformation of CondeNet to Conde Nast Digital. Video is playing a big part of one online presence of the magazines. Richard Glosser, executive director of emerging media, explains how the company is seeking to distribute its content and build audiences beyond its destination sites.