Description

Revision3, the San Francisco-based producer and distributor of entertainment Web video, has found that over 40 percent of its viewers watch shows on Web-connected televisions. CEO Jim Louderback says in this interview that Revision3 is the largest independent content producer on Roku, the sixth most popular network on Boxee. He says about 5 percent of Revision3's content is viewed on Tivo.

Transcript

Revision3 Jim Louderback Says 40 Percent of Views Are on TVs Host: Jim I read in the Wall Street Journal that as a huge amount of viewers of Revision3 content are on devices, tell us about that and the importance for publishers to have a sort of a multi-device approach. Jim Louderback: Yeah, look we found as we talked to our different viewers and other people that I'm going to watch short form on this little thing and big form or long form on this big thing to a best screen available world. Audiences want to watch whatever they want to watch on whatever screen is available. So, if all they have is a phone, they’ll watch what they want to watch on the phone. If all they have is a computer to watch, if they have a big screen, they’ll do that. So, what we found, we recently researched and talked to our audience, we do this every year. A year ago, we asked them, “How many of you guys watch our shows on big screen TV’s?” Under a quarter of them did. This year we asked them, over 40% almost, that’s a huge increase in just one year and it's because it’s getting easier and easier to watch internet video on big screens, on small screens, on everything and it really shows that if you got great content, long form, short form, whatever it is, it’s an HD, people will watch in the living room as well as on an iPod. Host: Okay. Anecdotally, do you know like what devices or how they get them or how you distribute them to be the big TV? Jim Louderback: Well yeah, so we started with TiVo about a year and a half ago and only about 800,000 of those seriously connected devices but they're about 5% of our views now. We’re number one on Roku, the number one independent channel on Roku, the small box you hook up. We’re number six on Boxee. People do it through all the web. There’s a play on software service that allows you to stream it into your Xbox, to your PlayStation. So, there’s a wide range of devices and some people are just looking their computer up to their flat screen; don’t tell Hulu.