Retailers Text to Reach Young Customers
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Teens don't email. So some fashion brands are using text messaging as a faster, surer way to teens' hearts and wallets. Brands like Vans and Charlotte Russe are finding that teens respond to marketing texts with alacrity and with far higher response rates than other methods, as Christine Binkley explains on Lunch Break. Photo: Misty Keasler for The Wall Street Journal.