Paint Turns Lawns Green Again
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When this summer's nationwide drought turned her prized lawn brown, Terri LoPrimo fought back in a new way: She had it painted green, making her suddenly lush-appearing yard the envy of her neighborhood. (July 27)

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DATELINE: July 26, 2012 - New York 1. Pan to house in Staten Island with grass painted green 2. Medium of Joseph Perazzo painting a lawn green 3. SOUNDBITE (ENGLISH): Joseph Perazzo, Grass is Greener Lawn Painting "Oh it's instant curb appeal. It's the first thing people see when they drive up to a home. A lot of people just take pride in it you see them out there watering and watering their grass. So this cuts down and saves you a lot of money on water bills and water." 4. Tight of lawn painting 5. SOUNDBITE (ENGLISH): Joseph Perazzo, Grass is Greener Lawn Painting "Business this year, I started three years ago, business with this dry weather has really boomed and really been my busiest season." 6. Wide of homeowner Terri LoPrimo walking over her freshly painted lawn 7. SOUNDBITE (ENGLISH): Terri LoPrimo, Lawn Painting Customer "Oh I love it. It looks like spring every day now. It's lush and green. It was dead and hay like when I saw the article in the [Staten Island] Advance [newspaper]. That's what made me call. I looked on the website and it said it was all organic, not harmful to children, not harmful to pets so I called Joe and the rest is history and now I love it." 8. Wide of homeowner Terri LoPrimo walking by her painted lawn 9. SOUNDBITE (ENGLISH): Terri LoPrimo, Lawn Painting Customer "Well the other neighbor, especially my neighbor next door, Debbie, as soon she saw it she said 'Oh, I'll have to get an estimate' so she's definitely calling and she loved it."10. Tilt showing comparison between painted lawn on left, unpainted lawn on right 11. Tight of grass STORYLINE: When this summer's nationwide drought turned her prized lawn brown, Terri LoPrimo fought back in a new way: She had it painted green, making her suddenly lush-appearing yard the envy of her neighborhood. The Staten Island, N.Y., woman and her husband, Ronnie, hired a local entrepreneur to spruce up their yard last week by spraying it with a deep-green organic dye. With drought spanning about two-thirds of the nation from California to New York, some residents and businesses in normally well-watered areas are taking a page from the lawn-painting practices employed for years in the West and South to give luster to faded turf. (****END****)