One-Screen Solution For Social TV Is the Next Big Thing, Digitas' Jordan Bitterman
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While the two-screen experience (TV and handheld or laptop) is the predominent platform for social TV interaction, in the future, viewing and social interaction will be integrated into one screen, says Jordan Bitterman who heads up the social media practice at the global digital media shop Digitas. While networks and video producers long for the one-screen scenario, it is at least a year away from any significant implementation.