Description

Nielsen clients have been leaning heavily on its cross-platform measurement tools especially given the increase in online video viewing, said Nielsen's Howard Shimmel at the YuMe Road Show in New York. In introducing the results of a Nielsen-YuMe study on reallocating TV ad dollars to online video, Shimmel explained that brands can measure cross-platform effectiveness of a media buy using Nielsen/TV Internet Data Fusion, which marries viewership across online, mobile, and TV.