Description

StyleCaster's Carol Han interviews East Coast Operations Director for Curve, Barbara Constantine at the Curve store in New York about the business and the fashion designers Curve works with.

Transcript

So, I’m Barbera Constantine, director of East Coast Operations for Curve, the retail clothing store here in New York. They say I've started the company about 10 years ago in Los Angeles and she recently wanted to create something, I think it was a bit different that kind of provided an interesting mix of like Nuna and coming designers with kind of staples, classic designer. I think there's-I have a vision of kind of creating a really interesting vibe for people to come in and get style head-to-toe. And just kind of give people a fresh perspective of fashion. I actually started in the Brent School. I went to FIT as with NIU. I was taking classes and I started working as an assistant manager for Jules Stewart and a lot people in the city and actually moved back LA and started styling. Think what’s interesting about New York, especially now is there is such an emphasis on labels, you know big names and big collection. What's interesting about her is not about that. It’s really about coming in and having your own individual style and really working with your lines that we have and discovering new talent and then really working than into your lifestyle. I would say the top three designers that probably definitely have to be Preen, Idio, definitely have a lot of amazing pieces that we always sell every season from the Marant that we love. And then we have definitely like our classic collections like Valentino. We love their accessories. We love Deshevon’s issues. I think classic Curve woman is rather intelligent and applies what's going on fashion and then she's pretty savvy, as far as you know what's out there. She's pretty weary of like the trends and I think she’s kind of her own style setter it's like what's going on for her and what's my style. She’s strong. She's independent. She's also very able to like take that scarf from one designer and take that pieces you know clothing that she found in a flea market and mix it together to provide her with that style and it's kind of what we like to do here at Curve Store.