MTV's New Digital Strategy Grows Show Fanbase Off-Season
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MTV's new digital strategy, 'Storytelling Without Borders', is now allowing fans greater engagement with their favorite shows, off-season, says its GM for digital media, Kristin Frank, in this video interview with Beet.TV The campaign centers around its hit show, 'Teen Wolf' which has a year inbetween seasons. In the hopes of breaking down the regular confines of linear television, MTV's 'Storytelling Without Borders' uses the social media space via Facebook.