Marketing to Aging Baby Boomers and Diabetes Sufferers
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The role of the older adult in society has changed dramatically since World War II. Mary Furlong, a leading authority on the baby boom generation, speaks about how socially and consumer-conscious companies understand the real needs of this growing and changing market.Furlong has appeared on CBS, PBS, NPR and NBC and has been featured in The New York Times, USA Today, Fortune, and People.