In Chapter 10 of 13, fashion stylist Lulu Chen learns how the publishing business works from start to finish while working at Hearst and Conde Nast. While at Conde Nast's Self Magazine, Chen works with writers, art directors, photo departments and fashion directors to create the visuals and narratives behind each story.
Learning Magazine Publishing at Hearst and Conde Nast Erik Michielsen: So you’ve had the opportunity to work at some of the largest publishing houses in the entire world, including Hearst and Conde Nast? What did that experience working on those large environment teach you about how magazine get made in big, big ways? Lulu Chen: Well, you get to see how things are made and things come together from start to finish. So for example, when I worked at SELF Magazine, I had to produce the photo shoots that went along with the front of book stories or the narratives to give you guys a visual of what went along with the story. So, it was exciting because you have to work with the person who wrote the story, you have to find out from art what they want to do to how they narrated the correct way so that the audience understands the visual. Then you work with the other fashion editors to get the close in, you work with the photo department to build the team, so that you can go on photo shoot. You work with all the different departments in producing the visuals to go along with the story. So for example, you get a story and you have to narrate it a visual sense. So you work with the photo department to gather a team of people to go to a photo shoot and you work with the fashion department to get the close in to tell the story.