Description

Hattie shows us how and effective sales and marketing effort makes your business succeed

Transcript

This is an exert from Small Business School. Having an effective sales and marketing effort, at Los Angeles Faced Renegade Animation the sales job is outsourced to a New York agent. Scot Mooney of country supply uses the mail to reach us 400,000 horse loving costumers. Cathy Pelone sends one of its owners in person to call on major accounts. The Ziba designs, gets plenty of attention by wining awards and Wahoo's Fish Tacos supplies free food for events attended by its core costumers, surfers. Texas Jet’s selling strategy is based upon delivering excellent costumer service that ensures repeats business. Costumers like these keep coming back. Let the team at Texas Jet throw up the red carpet and bring your ground transportation right to the door of your airplane, no lines, no crowds, no delays, red carpet treatment all the way. Guy: When we pull up on the ramp, they come out and roll out the red carpet for us literally. Reed Pigman develop Texas Jet out of pipers southwest an aircrafts sales company he purchase in 1978. Today he operates 13 hangers totaling more than 225,000 sq ft. and supplies 2/3 of the fuel at main land. Guy2: They’re buying fuel but what they really want is not the fuel, obviously, they need the fuel to make the airplane fly. They want the other amenities that we offer. Guy3: Better switch. Guy2: Can’t just be okay. I have to excellent. I have to excellent in what I do.