With his new sitcom Don't Trust the B---- in Apartment 23 about to premiere in a few weeks, James Van Der Beek released a spoof of him advertising a jean line called "Beek Jeans," or as he refers to them "BJ's." 'Apartment 23' Cast on Show's Controversial Title "Who says tight jeans are just for women?" he begins the spoof. "Who doesn't love BJ's? I love my BJ's," Van Der Beek says as he then rubs his derriere in his tight Beek Jeans.