IAB's CEO Rothenberg on the NewFronts: "Birth of a New, Popular Medium"
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.With the involvement of highly creative television producers, talent and the enthusiasm of marketers, this year's Digital Content NewFronts marks the "birth of a new, popular medium," says Randall Rothenberg, CEO of the IAB, the global industry trade organization for the digital publishing industry, in this interview with Beet.TV. This year, the IAB is the organizing entity of the week-long series of industry events around digital video originals.