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How to Make Your Business Network More Useful
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In Chapter 19 of 21 in his 2011 Capture Your Flag interview with host Erik Michielsen, business school professor Ben Hallen begins by identifying critical needs and also by making sure the network extends into existing and future challenges. He differentiates sales and advice giving networks and puts a heavy emphasis on diversifying network contacts. Hallen is an Assistant Professor of Strategy and Entrepreneurship at London Business School.