How Online Research Improves Business Capabilities
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In Chapter 7 of 17 in his 2012 interview, entrepreneur Doug Jaeger finds it challenging asking his network for advice and turns to the Internet to research past successful business approaches and apply the wisdom in his current work. He then Doug Jaeger is the co-founder of JaegerSloan, a multimedia design services firm in New York City. His street front office doubles as the JS55 Gallery. Jaeger is also an adjunct professor at the School of Visual Arts (SVA).


Erik: At this moment in your life, where are you seeking advice and coaching? Doug: Actually, we're finding wisdom, I would say, from other people in the business that are more senior. I feel like my position is unique in that I was forced up the ladder very early on, and so my peers happen to be people that are maybe 10 or 15 years older than me. And they're my peers, not my mentors, it's kind of -- it's very strange, so I don't have a lot of people I ask for advice but I should do more of that, I think. And I still haven't figured out the best way to ask for advice. So a lot of what we're doing is looking to a lot of e-books and things about business models that have existed for a long time, and the internet is kind of changing how every sort of business works, and so there's this opportunity to strangely discover the past and how things used to work, take our understanding of the present which is this internet mobile economy thing and try to define a new space that really makes sense for the people that are living now. And that's how we've been doing it, I don't know if it's the right way or not, it seems to be working. You know, it seems like everyone that is a peer or whatever, is so busy today. It seems like everyone is putting in way more hours, I don't know of many people that are like super-relaxed or has a lot of time which concerns me a lot. So that's been the place where we've been finding a lot of our advice and wisdom is just going to the internet and, or finding books and things that or relate in some context to what we're trying to achieve and then distilling from that the kind of trapped wisdom in those things and then using that to move forward. And a lot about like client engagement and not wasting time in your business is something that we're really working really hard on, is how to efficiently make business happen. And those are things people don't readily share. And a lot of things we're trying to do I think are more advanced than the people that are ahead in scale and size, because they have people to do it, and I'm trying to do things where we're using tools to help us define budgets for projects. It's a simplification and amplification of values that we have inside of our space and there aren't a lot of places where we found yet to find advice on that. But we could.