How Non-Traditional Marketing Gets Non-Profit National Media Exposure
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In Chapter 7 of 10, creative talent agent Stephanie Redlener learns creative marketing from her father's efforts co-founding and marketing Children's Health Fund (www.childrenshealthfund.org) with artist Paul Simon. Redlener's father uses non-traditional approaches to build cause and issue awareness around bringing medical care to homeless and indigent children. Stephanie applies these non-traditional approaches in her own efforts both in advertising and non-profit work.