Description

In Chapter 6 of 10, marketing innovator and digital strategist Caroline Giegerich shares her thoughts on defining and creating innovative thinking. As a marketer, she defines innovation as a product of awareness, having your eyes open all the time. She intentionally puts herself outside the office on the street to look for new marketing ideas and ways to communicate with people. This leads her to change her routine and rhythm each week, including biking to work one day a week in Los Angeles.