Dailymotion Boosts Content Discovery with New Hubs
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Dailymotion, the big global video sharing site, has been developing tools for content discovery including "hubs," areas of content around themes and personal interest. Grandin Donovan, Product Manager, explain the development of tools around content discovery. He describes the new hubs as sort of "Facebook pages." For serving up related videos, Dailymotion is working with the London-based The Filter. He also gives an update on the integration of HTML5 into its new player.


Dailymotion Boosts Content Discovery with New Hubs Male1: Regarding HTML 5 we were actually one of the first to have and HTML 5 based player. —I think maybe five or six months ago and since then we have done a lot. We have actually redesigned our player completely from the ground up so since then HTML 5 has gained a lot more traction in terms of browser support so it is something we are definitely looking forward to considering the fact that it leads us free to stream videos without plug-ins and it works right away on platforms like the iPhone and iPad. It is definitely something that adds value for us. And plus of course the fact that you can interact with the video tag with JavaScript directly and with the video object via JavaScript directly. It makes a lot of the things that were much more complicated in terms of action script far easier for us moving forward. Male2: How about integration with advertising networks and that sort of thing with HTML 5 is that as easy as Flash or where does that stand? Male1: It is moving along slowly.—since we launched In Stream that requires a little more work both on our side and on the side of our ad server so it is not something that is ready for primetime but it is going to be coming down the pipe in terms of what we are trying to do on actual product side but one of our big pushes is it is for content discovery. As Luke mentioned we have—always had a sort of editorial focused so we have local content managers who feature videos on the home page and then on the channel home page is to copy each of our content silos. And so that means a historically discoveries either happened in this editorial realm or in search or for a more engaged minority within our group pages and we found that that is generally not enough to really move eyes to—the most interesting in relative and relevant videos. So we have a lot of different projects underway for content discovery, we are working on personal recommendations. We are also working on a new class of pages that we are calling hubs which are essentially a way to aggregate videos in an automated or semi-automated way around different topics and entities, people, places, things like that. And since we started developing that we have noticed that other players both in and outside of the video space have been doing a similar thing, Facebook pages for example is another similar approach to really trying to gather—desperate types of contents around individual themes or topics that might not initially be in our category structure. Male2: What is your approach to serving up related videos? Male: Well related videos we have initially we had our own in-house algorithms since about a year, a year in a half we have been partnering with the UK firm, The Filter and they use a much more robust system that has a lot of different ways of approaching relations between videos. They use basic semantic information in the tags and in the titles and what not but they also use different types of basing analysis and that is when you get into more evidence capture of watch patterns and different social actions whether it is favoring or sharing or things like that. And so they do a lot of the heavy lifting on the back end for related videos for us these days. We have had mobile uploads from the get go, we have changed how that can come up on to the platform variously over time but we have a fair amount of UGC still but more than the main strong points of our content team is this motion maker program where they go out they try to find local talents and then encourage you as much as they can and then on the other side of course you have our artificial content which typically comes in through injectors and in a sort of constant steady stream according to whatever sort of partnerships have been brokered on a region by region basis. Male2: Tell us about the new player and what sort of we think is great about it. Male1: One of the nice things is that we finally separated the overlying chrome from the actual player itself so for partners for example we can offer them all sorts of you know customized ability options and branding options. From our user point of view—since we moved to the new player we have put some of our tools inside so being able to export hotspots, share to Facebook or Twitter from inside the player it is important to us for embed and all site views so those are two of the big things. And then of course for us on a business point of view being able to handle in-stream advertising that was one of the big steps forward in moving to our latest version of the player. Male3: We have infiltrated the ministry. You have nothing to fear if you have nothing to hide, the longer we stay…