Dad-Son Talk, Celeb Tweets Key to Viral Video
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A video about a central African militia responsible for the kidnapping thousands of children and perpetrating a 26-year campaign of terror is a viral phenomenon. The group behind the video is as surprised about the attention as everyone else. (March 8)

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[[NATS- TRAILER FROM WHO IS WHO IS JOSEPH KONY?] [[COURTESY: INVISIBLE CHILDREN] THE FILM SHOWS A YOUNG AMERICAN BOY IS SHOWN A PICTURE OF AN AFRICAN MILITIA LEADER NAMED JOSEPH KONY [[NATS -THIS IS THE BAD GUY-JOSEPH KONY] [VOICE OVER] HIS FATHER EXPLAINS WHO KONY IS…AND ABOUT HIS BRUTAL REBEL FACTION THE LORD'S RESISTANCE ARMY…A GROUP RESPONSIBLE FOR KIDNAPPING THOUSANDS OF CHILDREN AND FORCING THEM TO BE CHILD SOLDIERS. [[VOICE OVER] THE FATHER-SON CONVERSATION IS PART OF A 30 MINUTE VIDEO THAT'S SKYROCKETED THROUGH CYBER SPACE SINCE ITS RELEASE MONDAY…IT'S GARNERED TENS OF MILLIONS OF CLICKS. [[SOT] SUPER: ZACH BARROWS/MOVEMENT DIRECTOR, INVISIBLE CHILDREN"This thing has taken on a life of its own, but it's only happened because of the personal relationships we've made with hundreds of thousands of young people around the world over the last 9 years. Without those personal relationships this thing couldn't have gone viral and couldn't have taken on a life of its own." [[voice over] ZACH BARROWS, IS THE MOVEMENT DIRECTOR, FOR THE SAN DIEGO ACTIVIST GROUP INVISIBLE CHILDREN. "invisible children is working to end the longest running conflict in Africa, a conflict in which children are abducted and forced to fight as child soldiers."[[VOICE OVER]]THE GROUP HAS MADE 9 FILMS NOW…ALL ABOUT THE PLIGHT OF THOSE AFFECTED BY THE L-R-A…AND ITS LEADER KONY. THE LRA HAS TERRORIZED CENTRAL AFRICANS FOR 26 YEARS…SO THE QUESTION IS WHAT MADE PEOPLE, ALL OVER THE WORLD, CARE SO MUCH ABOUT THIS RIGHT NOW-[[SOT] [[SUPER: NIKKI USHER/ GEORGE WASHINGTON UNIVERISTY/]]" there's already an exisiting infrastructure and mobile platform of existing people that support the organization." [[VOICE OVER]NIKKI USHER IS A SOCIAL MEDIA EXPERT AT GEORGE WASHINGTON UNIVERSITY-SHE SAYS THE SUCCESS WAS MAINLY PROPELLED BY YOUNG PEOPLE ON FACEBOOK AND TWITTER--" second there's key influencers ready to spread the message." [[VOICE OVER] INVISIBLE CHILDREN ALREADY REACHED OUT TO THE MANY PEOPLE ITS STAFFERS MET IN THE LAST NINE YEARS...[SOT]AMY VAIT/INVISIBLE CHILDREN VOLUNTEER"we never thought it would be this huge…I mean our goal was…you can see in this magazine we're packing in boxes….[[leafs through magazine]]was 500, 000 views by December 31/…we squashed that in 10 hours." [[VOICE OVER] PEOPLE LIKE AMY VAIT…WHO'S AMONG THE DOZENS OF VOLUNTEERS PACKING T-SHIRTS AND MERCHANDISE TO HELP FUND THE CAMPAIGN…AS WELL AS OTHERS MANNING PHONES AND MONITORING SOCIAL MEDIA ON THE WEB. IT ALSO DIDN'T HURT THAT MEGA CELEBRITIES LIKE JUSTIN BIEBER AND OPRAH WINFREY MENTIONED THEM ON TWITTER-[[SOT]]SUPER: ZACH BARROWS/MOVEMENT DIRECTOR, INVISIBLE CHILDREN"we targeted specific culture makers that we believe have huge platforms to reach out to people. And its not that they're voice is more important than anyone else's but it's that they have a huge platform[[VOICE OVER]BARROWS SAYS HIS GROUP BURNED A LOT OF SHOE LEATHER AND MADE THOUSANDS OF PERSONAL CONNECTIONS WITH YOUNG PEOPLE…AND THAT THE HARD WORK PAID BACK ONLINE...IN A BIG WAY. JOHN MONE ASSOCIATED PRESS, SAN DIEGO. (****END****) ANCHOR VOICE: JOHN MONE -------------------------VIDEO PRODUCER: JOHN MONE---------------------------VIDEO SOURCE: AP, Joseph Kony video-----------------------VIDEO APPROVAL: BOB MCCALL ----------------------------VIDEO RESTRICTIONS: COURTESY ----------------------------------MARKET EMBARGO (S): NONE --------------------------------SCRIPT/WIRE SOURCE: