Description

CNET, a unit of CBS Interactive, has been expanding its offering of a range of Apps for videos. Today it launched a shopping app for CNET Reviews for the iPad and iPod Touch. At Streaming Media West last week, we spoke with Justin Eckhouse about the distribution strategy of videos on multiple screens. Interviewing Eckhouse is Beet.TV contributor Jamison Tilsner.

Transcript

CNET Launches Reviews App as Shopping Guide for iPhone We are just putting out apps like crazy you know in the last couple of weeks we’ve put out CNET TV for iPhone, we put out CNET news on Monday, we did optimize Google TV sites which is really all about apps and devices for us and making sure that our users can consume our content in whatever sense make sense for them. Our most recent app is really CNET reviews and is really a new way of thinking about shopping experience for CNET, so we have had content on line for over a decade to help you choose the best consumer electronics and now we want to be there with you in the store, so you take your iPhone, you go to best buyer in Cosco or whatever your local electronic store is and you can look up any product you have there. See what the rating is from our editorial team, scan the barcode if you want and input the ratings and pricing of maybe the store you’re in plus online retailers, other local retailers so that you actually know that you’re getting the best price, you’re buying the best product and we have buying guides that really concentrates for the first time.