Description

John Battelle is one of the truly great media visionaries. He was co-founder of Wired and founded The Industry Standard. He's a highly influential blogger. And his wildly successful Web 2.0 conference in San Francisco next month is perhaps the industry's hottest. (Even Robert Scoble can't get a ticket!) John's next big move is the creation of an advertising "exchange" between quality bloggers like BoingBoing and Digg and national brand advertisers including General Motors and Microsoft.

Transcript

Chas Edwards on John Battelle's Powerful Blog Ad Network So Federated media were started about a year and a half ago as a company to provide publishing services, business services, revenue generating services for the leading independently published blog sites, community sites, user generated sites, so we reach out to a small fraction of the leading independent websites on the internet and cluster them together so that we can have conversations with marketers who needs scale as they move into the internet space but scale with quality and scale with safety for their brands.