Description

Learn about the 40 year anniversary for Land Rover's Range Rover and the new Range Rover Evoque

Transcript

Male Speaker: Yeah, this is a really exciting day for Land Rover not only here at Kensington Palace celebrating 40 years of automotive icon in Range Rover, but given it's sized off the future Range Rover and showing for the very first time the all new Range Rover Evoque to be in sale, in the summer of 2011. Well, Evoque is the third vehicle in the Range Rover line up will appeal to a completely new segment. We think most people would be coming into brand for the very first time. It's a smallest Range Rover in the line up, the smallest most fuel efficient, lightest, it will appeal probably to even younger audience in current products and probably more female oriented audience and certainly will add to relevance and appeal of the Range Rover brand. Well, Land Rover has moved forward tremendously over the last couple of years in terms of it's sustainability, technology, just launching a elven model here, Range Rover, the large Range Rover is over 30-miles per gallon. We've got vehicles in the Land Rover line up will do more than 40-miles per gallon. Land Rover Evoque will be capable of over 50-miles per gallon. In terms of emissions of CO2, that's less than a 130 grams per kilometer, that's in line with many small saloons and it will be class leading in terms of HUVs. New customers will come into the brand, they will be attracted by the design of the car, it's really distinctive, it's size, it still a premium car, but in a small package and I think they will just be very, very excited by the whole design of this car. It's going to be Range Rover Evoque going to be built at Halewood in Merseyside. It can be creating a thousand new jobs and this car is going to be selling in a 160 countries over 160 countries around the world, 80% of the production is going to be exported and that's great news for British industry. Yeah, big celebration 40 years of Range Rover. There is party tonight at Kensington Palace in conjunction with Evoque, it's become synonymously Range Rover, the first time we use that name was back in 1981 when a limited addition of Range Rover is called In Vogue, then it was used by Vogue is for a fashion shoot in France that year, and ever since we've used that name and even now one of the derivatives of Range Rover is called the Land Rover Vogue. So, absolutely fitting that we should have a joint party here at Kensington Palace. We decided on the name Evoque. We wanted a name that was really distinctive like the car itself, but also because it selling over 160 countries around the world, we needed a name we could actually travel through boundaries of culture and language. I think this car talks to emotion. I think the name talks emotion, it's something different, something distinctive, something unique and I think it's absolutely appropriate this car.